Recently, the Information Technology Department of the China National Textile and Apparel Council, the circulation branch and the China Textile and Apparel E-Commerce Alliance jointly released the "2017~2018 China Textile and Apparel Industry Internet Development Report" (hereinafter referred to as the "Report").
The "Report" comprehensively summarized the development of the Internet in the textile and apparel industry in 2017, focused on the innovative application of the Internet in the textile and apparel industry, and analyzed the impact and development trend of the Internet on the textile and apparel industry. The release of this report will provide an important reference for the application and development of e-commerce in industry enterprises.
The "Report" pointed out that in the new era, China's textile industry is entering a new stage of high-quality development, "technology, fashion, green" is becoming a new industry feature and new label of China's textile and garment industry. New Internet clothing companies, traditional textile companies, established textile industry bases and professional markets are all in the process of injecting or strengthening their own Internet genes.
High quality leads e-commerce development
According to the "Report", the national e-commerce transaction volume reached 29.16 trillion yuan in 2017, an increase of 11.7% over the same period of the previous year (including goods and services e-commerce transactions amounted to 21.83 trillion yuan, an increase of 24.0%; contract-type e-commerce transactions were 7.33 trillion yuan, down 28.7% year-on-year. Among them, the national online retail sales amounted to 7.18 trillion yuan, an increase of 32.2% over the previous year (including the online retail sales of physical goods was 548 million yuan, an increase of 28.0%, accounting for 15.0% of the total retail sales of consumer goods).
In 2017, the total volume of textile and apparel e-commerce transactions was 5.28 trillion yuan, a year-on-year increase of 18.65%, accounting for 18.11% of the total national e-commerce transactions. Among them, the amount of e-commerce transactions between textile and garment enterprises (B2B) was 4.09 trillion yuan, an increase of 18.55% year-on-year; the total retail sales of clothing and home textiles was 1.18 trillion yuan, a year-on-year increase of 20.08%, accounting for the national object. The total retail sales of merchandise online is 21.58%. It is expected that in 2018, the industry e-commerce will continue to work hard to improve quality, and the growth rate will slow down. The annual e-commerce transaction volume will reach 6.15 trillion yuan.
In 2017, textile and apparel e-commerce changed from high-speed growth to high-quality development, and played an important role in promoting the transformation and upgrading of the industry. The level of enterprise e-commerce application has been further improved, and the focus on channel quality has been improved. Brand awareness has been deepened, and online and offline integration has been rapidly integrated. The service functions of e-commerce platforms and other institutions have been continuously improved, and service capabilities have been further improved. Governments and markets have introduced and nurtured talents. Further efforts will be made to support the offline and supporting services such as business and exhibition docking and technical support. The eco-environment of the industry is constantly improving, and hot spots and highlights are constantly emerging.
Supply chain integration boosts industry improvement
Since 2014, the B2B layout of the textile industry has begun to take shape. According to the "Report", with the continuous improvement of e-commerce development among domestic enterprises, the amount of e-commerce transactions between textile and apparel enterprises (B2B) in 2017 was 4.09 trillion yuan, an increase of 18.55% year-on-year, accounting for 77.46% of the total e-commerce transactions in the industry. Continue to become a hot spot in the industry.
With the development of the Internet, the voice of consumers is getting stronger and stronger, and the first driving force of the future value chain comes from consumers rather than manufacturers. The apparel supply chain has been affected by new technologies and may even undergo changes. It is foreseeable that the fast fashion global operating model must be re-engineered through technology.
Industry Internet platform tends to be diversified
The "Report" pointed out that in 2017, China's online retail sales exceeded 1 trillion US dollars, and the value of e-commerce transactions is the largest in the world, surpassing the sum of France, Germany, Japan, the United Kingdom and the United States. Giant platform companies such as Alibaba Group and Amazon are using the market system to create and lead the economic model of the new retail e-commerce platform, reshaping the division of labor and knowledge division in China and the world. This platform drives entrepreneurship and employment into traditional entrepreneurship. A new entrepreneurial and employment path parallel to employment.
The emergence of new media has also changed the marketing methods and concepts of enterprises. It provides a new method for the brand communication of textile and garment enterprises. The mode of corporate brand communication in the new media environment also changes from the traditional mode of teaching to the service mode.
Professional market accelerates intelligent transformation
With the rapid development of new generation information technologies such as the Internet, Internet of Things, cloud computing, and wireless broadband, as well as innovative concepts such as smart cities and new retail, traditional professional markets are brewing transformation and upgrading, using cutting-edge technologies such as big data and cloud computing to build wisdom. The platform will realize dataization and onlineization and promote the construction of “smart market”. The rapid development of smart logistics provides a strong guarantee for the transformation and upgrading of enterprises.
As the textile and apparel professional market develops towards wisdom, the advanced production factors such as the new generation of information technology are applied to the professional market, which has promoted the improvement of the quality of industrial human resources production factors; improved the construction of information infrastructure, and promoted intelligent equipment and facilities. Intelligent monitoring and other information technology applications, build intelligent venues; improve market data collection and monitoring systems, deepen the sharing of information resources, build intelligent places; build intelligent search, intelligent information push and other public service platforms to promote consumer information to the industrial chain Instant conduction, building a smart scene.
In the era of "Internet +", the important elements of the textile industry, such as raw materials, production capacity and design, have formed a huge industrial ecosystem on the Internet. According to the characteristics of the Internet, the integration and analysis of big data and cloud computing, and the e-commerce convenience, the blueprint for change is formulated. Achieving network precision marketing and online services to effectively meet diversified and multi-level market needs is an important way for the textile industry to extend to the high end of the value chain.
